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The Training Resource Group, Inc. | Philadelphia, PA


Partner with TRG whose mission is your success.

The Training Resource Group Offers a 4-Step Training Process

  • Evaluate to assess business development skills already in place and to identify challenges on which to focus.
  • Deliver a reinforcement training program to teach the skills necessary to become a top level producer.
  • Provide individual coaching to customize a business development approach for each individual.
  • Implement a tracking system to measure the results of the training program.

Our book teaches business development to professional service providers, as well as anyone looking to grow their business.

Authors and Sandler trainers Chuck and Evan Polin discuss their latest book, Selling Professional Services The Sandler Way: Nobody Ever Told Me I'd Have to Sell, and how Sandler's principles can have a major impact on practice development.

Chuck and Evan Polin on the cover of HCM Sales, Marketing and Alliance Excellence Magazine

The Secret To Move From Vendor To Strategic Advisor in Your First Conversation

In our article, we discuss how to move from being viewed as a vendor to a strategic advisor during your first conversation with a prospect. As well as, discuss how to develop a 30-second commercial that will differentiate you from your competition.


In our respective work with client companies, we have observed six specific types of challenges that can trap, mire, and sink companies.

Sandler Bookstore

The Sandler library of books includes two Amazon and Wall Street Journal best-sellers, as well as the best-selling sales classic for any sales book ever.

Selling Professional Services The Sandler Way teaches non-selling professionals how to sell: a critical skill in law firms, where compensation is typically based on generated revenues.

Download a Free Chapter Here