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Quote "When I started with your group, business development was one of the job-related activities in which I had no real confidence. I did not enjoy developing business, did not feel comfortable with it, and so did not actively pursue it. You turned the situation around for me. The methods you taught for engaging in conversation with, and qualifying, prospects have made the difference. My expectations for developing business this first year have been exceeded." Quote

Niels Haun Dann Dorfman Herrell and Skillman

Sales Training

“Sales training doesn’t work” claim business owners and sales managers who view training as an event—often a short-term event designed primarily to educate—rather than a process.  Effective training must be more than education.  It must include application with measurement, feedback, fine-tuning, and reinforcement.

Sandler training does work.  Effecting lasting behavioral change and mastering new skills are not overnight processes.  Sandler training is built on the concept of incremental growth and change over time—supported by repetition, reinforcement, and coaching.  With Sandler training, you’re not alone.  Your Sandler trainer is at your side providing coaching, encouragement, and feedback as you learn to apply the Sandler strategies and tactics to your business environment.

Salespeople are not likely to consistently implement a particular selling strategy or tactic, regardless of how effective it may be, unless it is part of an overall behavioral plan.  And, they are not likely to implement a plan unless it is supported by the appropriate attitude and outlook.  Sandler training addresses all three areas necessary for Success--Attitude, Behavior, and Technique.

Each participant-centered training session—partly motivational, partly instructional—provides you with the concept, knowledge, and understanding of the topic as it applies to your selling environment.  Through appropriate exercises, you’ll refine your sales-development plan, practice strategies and techniques in a safe environment, and develop your skills, before interacting with prospects and customers.  With Sandler training, you bring the skill with you on the sales call; you don’t look for it when you get there.

Some quotes from our clients:

"Following The Training Resource Group's methodical and disciplined approach to sales can only lead to one thing....results."   James K. Wujcik, Regional President, Sovereign Bank

 "The TRG team has added tremendous value to our organization. The first year working with TRG resulted in dramatic increases in the key metrics that we use to track sales performance.  These included: revenue, close ratios, qualified appointments and referrals."   Todd Bavol, President and CEO, Integrity Staffing Solutions

"During my first full quarter with you and your team I acquired the skills and confidence to become the number one producer in the state for that period!"  John Semple, VP Market Area Manager, Sovereign Bank

"What has been the result? To name a few: A tripling of my revenues from last year, a profound sense of steadiness and control when I am with a prospect, and greatly increased margins.  I have high-profile clients and am now confident of my company's ability to compete on a national level." Jason P. Lisi, Esq., President, Legal Internet Solutions Incorporated

"It is with great pleasure that I endorse The Training Resource Group.  When I first decided to become a real estate salesperson, I naively believed that I could have success without formal training.  After struggling for a year or so not meeting enough decision makers and not closing enough deals, I decided to work with your company.  The sales training I received directly resulted in my winning the "Highest Annual Sales Volume Increase Award" at Colliers Lanard & Axilbund for 2007.  If one is serious about becoming a better salesperson, I can think of no better training/coaching program then The Training Resource Group."  David L. Reibstein, Senior Associate - Colliers L&A

"I just wanted to thank you and Evan again for the excellent sales training program you put together for us. You did a great job over the past twelve months addressing both our individual needs and changing our group dynamic.  You not only taught us how to be more effective salespeople by using the Sandler method, you transformed our corporate culture to make "sales" a large part of how we think and act as an organization.  It's been a great experience and truly worth the investment."  Richard Bendt – Tactix